An ex of mine, who was not a word person at all, once said during a heated discussion, “I suppose you think words have some sort of power”. Well… Yes. I do. I could write a really long post about all the reasons why I do, but as most of you who read my blog are word people like me, I’m guessing you probably agree with me (if not, feel free to comment!!!).
This week I’ve been reading a selling skills book (for day-job related reasons). Now, I’ve read quite a few of these over the years and I usually feel like I need a good eye-ball cleansing after I’m done, because they are about a type manipulation through language that doesn’t sit well with me.
But they do illustrate most effectively that how you present a message greatly affects how that message is received.
As writers we put this into practice every time we write. The crafting of a sentence to convey a clear sense of place, personality, meaning etc being the bulk of what we do (the rest being having the ideas of course).
While we aren’t really ‘selling’ when we do this, you have to say crafting a good synopsis or pitch is. And we employ the same skills for creating both!